White Hat SEO is practiced to improve the search performance of a website in line with the terms and conditions of a search engine.
What Is White Hat SEO?
White Hat SEO defines any practice to improve the search performance on a search engine results page (SERP) while maintaining the integrity of the website and at the same time staying within the search engines’ terms of service. These practices stay within the bounds as defined by Google. For example:
- Offering quality and relevant content and services
- Use of descriptive, keyword-rich meta tags
- Making the website easy to navigate
Why Are White Hat SEO Techniques Important To You?
Using Black Hat SEO or tactics and techniques that are opposite to techniques of White Hat SEO can get your website banned from being searched in Google and other search engines!
As Google is visited by hundreds of millions of people on daily basis, the potential for your website to be discovered by a new user is immense. Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even to your business. Think of all the work that you have done on your website and then consider about what it would be like to be blocked from the internet’s most commonly used search engine. The worse is, once you’re blocked from Google, there is no guarantee that you will be ever re-listed. A lifetime ban from Google or any other search engine would have tremendous consequences on your website’s traffic.
Check out the complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are worth to learn Google white hat SEO practices.