Where am I?

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Make Accurate Analysis to Discover Yourself


SWOT analysis will help you organize the information gathered in this planning process. Many of you are familiar with SWOT for a business analysis. SWOT is a strategic planning method to evaluate 4 arenas Strength or S, Weakness or W, Opportunities or O, and Threats or T. Typically used in business modeling, let’s look at how SWOT can help you with career development.

S or Strength refers to employee attributes that are helpful to achieving a career/professional development objective. This can include core competencies such as technical knowledge and skills a person especially if these skills are transferable or niche; should also include experience and education. This arena also includes personal attributes and characters that may give someone advantages, such as, ability to work under pressure, innovative, or creative. An additional component is networks – what are the connections the employee has to other – internal and/or external to our organization.

W or Weaknesses refer to attributes of the employee that can be viewed as harmful to their success – some of these may have been identified in the gap analysis you just performed. These may include lack of work experience or lack of knowledge – especially if it is a gap in key areas you’ve identified as critical; this arena may also include negative or weak personal characteristics; such as presence/image/attitude – characteristics and behaviors that may be seen as obstacles/challenges such as indecisiveness or someone who is destructively confrontational. Lastly consider geographic limits – do you feel like you are locked into a specific geographic location or situation that may be seen as less desirable? You may certainly have good reasons for the geographic limitation but the limitation may still be just that, a limitation.

T or Threats – these are conditions which can do damage or threaten one’s career field – these may include impacts due to corporate structure or culture, your limitations – for example, perhaps your niche skills are a strength but the niche is becoming obsolete so the same skills can be part of a threat, consider the degree of competition for a career – do others tend to have new or superior skills. Additionally consider changes in the business or field that may negatively impact career options.

O or Opportunities – this refers to conditions that are helpful in your career field- these may include latest patterns or trends or innovation in the field/company/industry (in Healthcare one might consider the governments push for meaningful healthcare as creating opportunity for us, opportunities may include how needed and valuable our skill sets are – the more our organization needs our talents/the better the opportunity. One might also include opportunities for professional development in one’s field. Also consider the potential support system or network – this can be quite an asset. Lastly, consider your option for relocation, transfer-ability and skills.

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