What is On-Page SEO ?

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On-page optimization in context to Search Engine Optimization, refers to factors that effects your Web site or Web page listing in natural/organic search results. These factors are controlled by the owner of the website by use of proper content or by coding on the websites’ page. On-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

On-page Elements For a Web Page SEO

  1. Page Title :
    The title of a web page usually determines how the particular page will be ranked in various search engines especially if the title contains the appropriate keywords. The title should be simple and relating to the content on the web page so that anyone who opens the page will get relevant details. So people looking to apply SEO in their web pages should use the proper titles with appropriate key words.
  2. Meta Description :
    A well described web page also guarantees to attract more viewers and draw more attention compared to a page without or with a poor description. A good description usually arouses the viewer’s attention and encourages them to go through the other content on that particular web page. The ideal description should be short and precise usually of 150 characters and also be enticing so that the viewer can have the urge to view the full details of the particular page.
  3. Header Tags :
    A web page with header tags also does well when it comes to SEO. This is attributed to the fact that the header tags play the role of informing the viewer on the subject of the particular page.
  4. URL :
    URL is also one of the most vital on-site elements which attract more viewers to the particular page. The URL is like an advertisement about the page where the internet users can readily click on it and be directed directly to the details on the page. The URL also helps viewers to bookmark the particular web page so that they can easily visit it the next time when required without going through search engines. An ideal URL should be simple so that people do not get intimidated by the length or complexity of the particular URL.
  5. Internal Links :
    Web pages with internal links is also likely to perform well when it comes to Search Engine Optimization as there is a high likelihood of the viewer clicking on the links. The internal links usually allows the viewer to get further information on the particular topic covered by the web page.
  6. Content :
    People visiting various web pages usually like getting properly explained and elaborated details. Therefore a web page hoping to have regular viewers and do well in SEO must ensure that they explain the details on the page as clearly as possible. This can be readily achieved though incorporating a video or several videos, images and other multimedia elements to demonstrate and explain details contained on the page.
  7. Optimize Image ALT tag :
    Optimize image file names and Alt attributes for all images. Image optimizations are included in SEO best practices and help in determining relevancy as spiders crawl the site. Name the images with dash-separated keywords, and fill out the Alt attribute with a short descriptive phrase about the image to include your keyword or keyword phrase.

An Ideally Optimized Web Page should include:

  • Be hyper-relevant to a specific topic (usually a product or single object)
  • Inclusion of subject in title tag
  • Inclusion of subject in URL
  • User friendly 404 pages
  • Inclusion of subject in image alt text
  • Specifying subject several times throughout text content
  • Providing unique content about a given subject
  • Link back to category pages
  • Link back to subcategory pages (If applicable)
  • Link back to homepage (normally accomplished with an image link showing the website logo on the top left of a page)
  • External links (no broken links or links to ‘bad’ sites)


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