What is SEO (Search engine optimization) ?

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Have you ever noticed that whenever we enter a query in a search engine we get a list of results that contain that particular query term. Visitors normally tend to visit those websites that are at the top of this list as they perceive these websites to be more relevant to the query entered in the search engine. Have you have ever wondered why some of these websites rank better than the others in this list? It is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Search engine optimization or SEO is the process of influencing the visibility of a website or a web page in a search engine’s- “natural” or un-paid (“organic”) search results. Usually the earlier (or the higher ranking search results), and more frequently appearing websites in the search results list receive more visitors from the search engines. SEO targets different kind of search, that may including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, a Search Engine Optimizer has to consider the following things:

  1. How search engines work?
  2. What people search for?
  3. The actual search terms or keywords typed into search engines.
  4. Which search engines are preferred by their targeted audience.

Optimizing a website involves the following:

  • Editing its content
  • Editing the website’s HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
  • Promoting a site to increase the number of backlinks, or inbound links.


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