SEO Factors that Search Engines Love

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1. Leverage SEO Friendly Permalink URLs

You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like consoleindiainc.com/p=25. Google give most weight to the first 3-5 words in a URL.

2. GOAL = Start Title with Keywords

Tite Tag is the most important on-page SEO element. Pages that start their title with a keyword ranks higher than those with the keyword in the middle or end of the title.

3. Dazzle Your Website with Multimedia

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site.

4. Use Outbound Links

Outbound links to related pages is a relevancy signal that helps Google zero-in on your page’s topic. Studies show that adding outbound links to authority sites like Harvard.edu and Wikipedia.org, boosts a page’s rank in Google.

5. Drop Keywords in First 100 Words

Your keywords must appear in the first 100-150 words of your article. Putting keywords early in your content emphasizes that your article’s content is about that keyword.

6. Wrap Your Title in an H1 Tag

The H1 tag is your “headline tag”. Most blog platforms like WordPress automatically add the H1 tag to your post title, but some themes override this setting. Always check your site’s code to make sure your title gets the H1 love that it deserves.

7. Nail Loading Speed

Google is on the record as saying page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images and switching to faster hosting. Make sure it loads in 4 seconds or less for your page to load. Studies show that 75% users wouldn’t re-visit a site that took longer than 4 seconds to load.

8. Add Modifiers to Your Title

Adding modifiers like “2014”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.

9. Use Social Sharing Buttons

Social handles are becoming a larger part of search engine algorithms. Studies show that prominent social sharing buttons can increase social sharing by up to 700%.

10. Post Long Content

The SEO adage “length is strength” is supported by industry studies that says longer content ranked significantly higher in Google. Aim for at least 1500 words when targeting competitive keywords.

11. Slash Bounce Rate

A bounce: when a visitor quickly leaves your site, is used by search engines to gauge a page’s quality. Google can use the Google toolbars, Chrome browser and Google Analytics data to determine a page’s bounce rate. To lower your bounce rate, add internal links, write compelling copy, and invest in a clean site design.

12. Sprinkle LSI Keywords

LSI keywords are synonyms that Google uses to determine a page’s relevancy and quality. Find LSI keywords using “Searches Related…” at the bottom of Google search results or by entering your keywords into the Google Adwords Keyword Tool.

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